Advertising

Explore books in the Advertising category

5 books in this category

David Ogilvy

Insights into advertising from one of the industry's legends, offering principles and strategies for effective ads.

Luke Sullivan

A humorous guide to advertising and creative thinking.

Jon Steel

Insights into advertising strategies and consumer behavior.

Aaron Agius

Techniques for creating impactful marketing campaigns.

Claude C. Hopkins

Classic text on the principles of effective advertising.