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Branding

Explore books in the Branding category

8 books in this category

Positioning

Positioning

Al Ries

Strategies for positioning products and brands in the marketplace.

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Epic Content Marketing

Epic Content Marketing

Joe Pulizzi

Covers the essentials of creating compelling content that builds brand loyalty and drives customer engagement.

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The Brand Flip

The Brand Flip

Marty Neumeier

Guide on building brands in the digital era, focusing on customer-driven brand loyalty.

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Building a StoryBrand

Building a StoryBrand

Donald Miller

Framework for brand messaging and storytelling.

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Zag

Zag

Marty Neumeier

Branding strategies for standing out in competitive markets.

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Top of Mind

Top of Mind

John Hall

Strategies for creating thought leadership and staying relevant in customers' minds.

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Fanocracy

Fanocracy

David Meerman Scott

Guide to creating loyal fans and communities around a brand.

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The 22 Immutable Laws of Branding

The 22 Immutable Laws of Branding

Al Ries

A guide to branding principles, offering strategies for building and maintaining a strong brand.

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