Marketing

A guide on marketing and selling disruptive technology products to mainstream customers.

Advocates for creating remarkable products that stand out in the market.

Explores how to prepare people to be receptive to a message before they experience it, enhancing persuasive effectiveness.

Argues that unconventional thinking and psychological insights can solve complex problems in business and life, beyond pure data analysis.

Explores how companies like Facebook and LinkedIn used viral growth models, offering insights into the power of network effects.

Presents foundational marketing principles for building successful brands and avoiding common pitfalls.

Discusses the importance of focus in marketing, stressing the need to narrow down offerings to establish strong brand positioning.

Provides a framework for achieving business growth by testing and implementing various marketing channels.

Insights into advertising from one of the industry's legends, offering principles and strategies for effective ads.

Strategies for maximizing business resources and opportunities.

A guide to creating and dominating new market categories, providing strategies for brand differentiation and growth.

Introduces the “Jobs to be Done” theory for innovation, explaining how understanding customer needs can drive successful products.

Examines the changing landscape of advertising in the digital age and the tensions between marketers, ad agencies, and tech companies.

A guide to developing products based on customer needs, focusing on pricing and market fit.

Discusses the power of language in shaping public opinion and provides insights into effective communication.

A critique of media manipulation and the strategies used to influence public perception.

A series of letters on direct marketing, offering insights into copywriting and marketing strategies.

A business guide on creating offers that stand out, providing a framework for scaling revenue and growth.

Foundational work on customer-centered marketing.

Offers insights and techniques for using data to make marketing decisions, focusing on measurable results.

Strategies for positioning products and brands in the marketplace.

A humorous guide to advertising and creative thinking.

Insights into advertising strategies and consumer behavior.

Techniques for writing persuasive and effective online copy.

Techniques for building and optimizing affiliate marketing programs.

A guide to starting and managing successful affiliate marketing programs.

A guide to understanding and leveraging affiliate marketing strategies.

A guide to understanding and leveraging affiliate marketing strategies.

Analyzes how neuromarketing reveals consumers' hidden motivations, exploring why people buy what they do.

A guide to growth hacking, offering strategies for rapid experimentation in marketing and product development.

Offers strategies for business growth by focusing on unmet consumer needs and demand.

Offers insights into creating products and works that have enduring value, focusing on marketing and long-term success.

Discusses how brands can leverage cultural insights to create iconic products and build consumer loyalty.

Discussion of customer-centric marketing in a rapidly changing world.

Discusses how marketing must adapt to changing consumer contexts.

Guide to customer-centric marketing in the digital age.

A guide to creating memorable and impactful messaging, offering strategies for effective communication.

A manifesto on the impact of the internet on business, advocating for transparency and customer-centricity.

A guide to unconventional marketing tactics for small businesses.

A business guide sharing Kawasaki’s experiences at Apple, with insights on innovation and marketing.

Follows Subaru’s marketing campaign, exploring the world of advertising and consumer culture.

Discusses modern marketing techniques in the digital age.

Comprehensive guide to effective email marketing strategies.

Strategies for building a profitable email marketing system.

A motivational guide on leveraging personal branding and social media to create a successful career.

A framework for creating value propositions that resonate with customers.

A guide to creating and managing community-centric businesses.

Insights on how to create memorable content to influence decisions.

A guide on writing effective sales letters and direct mail for marketing.

Direct response marketing strategies focused on increasing sales and profitability.

Collection of business and marketing insights.

Story of Method's success through unique marketing and branding.

Exploration of the power of storytelling in marketing.

Guide for targeting and marketing to affluent consumers.

Guide for creative professionals to win clients without traditional pitching.

Nonprofit guide to mobile and social media strategies.

Classic guide on crafting effective advertisements with persuasive techniques.

Insights from the legendary adman on advertising and marketing strategies.

Provides a framework for achieving business growth by testing and implementing various marketing channels.

Techniques for attracting and retaining major gift donors in nonprofits.

Framework for automated marketing systems and relationship-building.

Insights on digital marketing for the modern e-commerce landscape.

Guide to creating compelling advertisements that drive sales.

Guide on webinars as a tool for sales and marketing.

Guide to building a personal brand and sales strategies.

Guide to launching products and building successful businesses.

Guide to creating beloved products and brands.

Foundational work on the psychology of persuasion.

Framework for brand messaging and storytelling.

Discusses the importance of leadership and creating communities around shared ideas.

Discusses how word-of-mouth marketing works and offers strategies for creating products people talk about.

A complete resource for leveraging social media in marketing efforts.

Branding strategies for standing out in competitive markets.

Comprehensive guide on building and monetizing a podcast.

Simplified approaches to effective product marketing.

Strategies for creating thought leadership and staying relevant in customers' minds.

Insights into understanding customer needs and enhancing the customer experience.

Discussion on the evolution of marketing in the digital age.

Analysis of why some ideas and products go viral.

Best practices for designing and testing landing pages to boost conversions.

An accessible guide to search engine optimization techniques and best practices.

Guide to leveraging visuals in digital marketing.

Guide to creating loyal fans and communities around a brand.

Strategies for generating and nurturing leads in business.

A comprehensive guide to creating effective email marketing campaigns.

Discusses the impact of social media on business and society.

Techniques for writing persuasive email content.

A hands-on guide for developing and executing social media marketing strategies.

Techniques for creating impactful marketing campaigns.

A practical guide to improving social media marketing strategies.

A framework for content marketing that addresses customer questions directly.

Strategies for leveraging social media to connect with audiences.

A guide to building a business through effective content marketing.

A guide to branding principles, offering strategies for building and maintaining a strong brand.

Analyzes the business concept of trade-offs, explaining why companies need to balance benefits and sacrifices in customer experience.

Classic text on the principles of effective advertising.

Strategies for brands to become successful challengers in their markets.

Guide to building a dedicated fan base for business success.

Guide to building a dedicated fan base for business success.

Insights into rapidly building a social media following.

A concise guide to creating an effective marketing plan.

Strategies for positioning products effectively in the market.