Jason Fried
CEO and co-founder of Basecamp, known for his advocacy of sustainable business practices.
15 books recommended
Thinking, Fast and Slow
Daniel Kahneman
Explores the two systems of human thought—fast, intuitive thinking and slow, deliberate reasoning—analyzing how biases shape decisions and behavior.
Endurance
Alfred Lansing
The incredible true story of Ernest Shackleton's ill-fated Antarctic expedition and the crew's heroic survival.
Thinking in Bets
Annie Duke
Explores how thinking like a poker player can lead to better decision-making under uncertainty.
A Guide to the Good Life
William B. Irvine
Introduces the principles of Stoic philosophy and how they can be applied to live a fulfilling life.
Why We Sleep
Matthew Walker
Explores the importance of sleep and its impact on physical and mental health.
The Talent Code
Daniel Coyle
Explores how talent is developed, emphasizing the importance of deep practice, coaching, and motivation.
Lifespan
David Sinclair
Explores the science of aging and longevity.
Seeking Wisdom
Peter Bevelin
A multidisciplinary guide to improving thinking and decision-making, drawing from psychology, philosophy, and science.
Maverick
Ricardo Semler
A business memoir on revolutionary management practices that prioritize employee autonomy and flexibility.
Turn the Ship Around!
L. David Marquet
Leadership lessons from a submarine captain on empowering teams.
Quiet
Susan Cain
Explores the power of introverts in a society that values extroversion, advocating for a balance of personality types in workplaces and schools.
Ask Your Developer
Jeff Lawson
Explores how companies can drive innovation by empowering developers, discussing the importance of technical expertise in business.
Revising Prose
Richard A. Lanham
A guide to clear and concise writing, with practical advice for revising and refining prose.
The Minimalist Entrepreneur
Sahil Lavingia
A guide to building a business with a minimalist approach, focusing on sustainable growth.
Where the Suckers Moon
Randall Rothenberg
Follows Subaru’s marketing campaign, exploring the world of advertising and consumer culture.
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