Rory Sutherland

Explores mimetic desire—how we are influenced by others' wants—and how this shapes personal and cultural decisions.

Analyzes how governments attempt to organize societies, often with unintended consequences, and critiques large-scale state planning.

A business guide on creating offers that stand out, providing a framework for scaling revenue and growth.

Explores the idea that achieving goals indirectly, rather than head-on, can lead to greater success and fulfillment.

Examines the psychology and patterns of driving behavior, discussing the science behind traffic flow and road safety.

A fictional tale illustrating simple, effective business principles.

Explores how computer algorithms can apply to everyday human decisions.

Critiques economic growth models and advocates for balance in business and society.

Insights from the legendary adman on advertising and marketing strategies.

Humorous novel about an eccentric builder of outhouses.