Trung Phan

The memoir of Nike's co-founder, recounting the early days of Nike and the challenges of building a global brand.

Shares the behind-the-scenes story of Pixar and provides insights on leading creative teams.

Chronicles the story of id Software and the creation of iconic video games like Doom and Quake.

Shares lessons on leadership, hospitality, and building a successful restaurant business.

The inside story of the leveraged buyout of RJR Nabisco, highlighting the excesses of 1980s corporate finance.

The story of how the shipping container transformed global trade and enabled globalization.

The biography of Sam Zemurray, a banana magnate, exploring his rise and impact on global business and politics.

A history of venture capital, exploring its role in shaping technology and entrepreneurship.

Chronicles the rise of Bitcoin, focusing on its early adopters and the economic implications of cryptocurrency.

Chronicles the fierce competition between Edison, Tesla, and Westinghouse in the race to electrify the world.

A memoir about Wall Street during the 1980s, providing a critical look at the culture of investment banking.

A detailed biography of Robert Moses, examining his influence on urban development and power dynamics in New York City.

Chronicles the history of the Morgan banking dynasty and its influence on global finance.

Explores how advertisers capture our attention in an increasingly digital world, discussing the implications on privacy and society.

A history of the airline industry and the struggles of major carriers, revealing the challenges and innovations in aviation.

A detailed history of the development of the atomic bomb, examining the science, politics, and people involved.

Examines the modern art market, focusing on how marketing and pricing strategies create value in contemporary art.

Novel about improving manufacturing efficiency through the Theory of Constraints.

A history of hedge funds, exploring the personalities, strategies, and controversies within the industry.

Chronicles the history of Genentech and the rise of biotechnology, detailing the impact of science on business.