ad alchemy

A book about crafting ideas that stick, making communication impactful and memorable.

Argues that unconventional thinking and psychological insights can solve complex problems in business and life, beyond pure data analysis.

Insights into advertising from one of the industry's legends, offering principles and strategies for effective ads.

Strategies for positioning products and brands in the marketplace.

A humorous guide to advertising and creative thinking.

Insights into advertising strategies and consumer behavior.

Analyzes how neuromarketing reveals consumers' hidden motivations, exploring why people buy what they do.

Branding strategies for standing out in competitive markets.

Analysis of why some ideas and products go viral.

Classic text on the principles of effective advertising.

Focuses on delivering exceptional service to clients.