best product marketing books
Explore this curated collection of books recommended by experts in best product marketing books.
12 books
Made to Stick
Chip Heath, Dan Heath
A book about crafting ideas that stick, making communication impactful and memorable.
The Four Steps to the Epiphany
Steve Blank
A foundational guide for startups, outlining the customer development process.
Positioning
Al Ries
Strategies for positioning products and brands in the marketplace.
Crossing the Chasm
Geoffrey A. Moore
A seminal work on high-tech marketing and innovation adoption, discussing strategies for moving products from early adopters to the mainstream.
Inspired
Marty Cagan
Insights on building products that customers love from a product management perspective.
Product Marketing, Simplified
Srini Sekaran
Simplified approaches to effective product marketing.
Contagious
Jonah Berger
Analysis of why some ideas and products go viral.
Hooked
Nir Eyal
Explores how to create products that captivate users through behavioral design.
To Sell Is Human
Daniel Pink
Discusses the importance of selling in everyday life and offers new techniques.
Obviously Awesome
April Dunford
Strategies for positioning products effectively in the market.
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