growth engine
Explore this curated collection of books recommended by experts in growth engine.
13 books
Crossing the Chasm
Geoffrey A. Moore
A guide on marketing and selling disruptive technology products to mainstream customers.
High Growth Handbook
Elad Gil
A comprehensive guide for scaling startups, providing practical insights on growth, leadership, and strategy.
Blitzscaling
Reid Hoffman & Chris Yeh
Explores the techniques used by companies like Amazon, Google, and Airbnb to grow at lightning speed.
Growth IQ
Tiffani Bova
Explores ten growth paths for businesses, offering strategies based on real-world case studies.
Viral Loop
Adam L. Penenberg
Explores how companies like Facebook and LinkedIn used viral growth models, offering insights into the power of network effects.
Crossing the Chasm
Geoffrey A. Moore
A seminal work on high-tech marketing and innovation adoption, discussing strategies for moving products from early adopters to the mainstream.
Hacking Growth
Sean Ellis
A guide to growth hacking, offering strategies for rapid experimentation in marketing and product development.
The Cold Start Problem
Andrew Chen
A business book discussing how tech companies achieve growth by overcoming network effects, with case studies from successful startups.
Platform Revolution
Geoffrey G. Parker
Explores the business model of platform-based companies and the impact of platforms on the economy.
Predictable Revenue
Aaron Ross
Guide on building a predictable sales process and scaling revenue for businesses.
The Lean Product Playbook
Dan Olsen
A guide to developing products that meet customer needs efficiently.
Hooked
Nir Eyal
Explores how to create products that captivate users through behavioral design.
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