innovation alchemy

The book that proves you can tell Wall Street to shove it and still build a billion-dollar brand. Yvon Chouinard, Patagonia's reluctant founder, wrote the anti-business business book before it was cool. Think of it as a middle finger to traditional business wrapped in a love letter to the planet. Chouinard built Patagonia while actively telling people to buy less stuff (including his own products). The guy turned "don't buy this jacket" into a marketing campaign and somehow made more money.

Explores the environments and processes that foster innovation, drawing on examples from history and science.

Provides insights on disruptive innovation and strategies for companies to stay competitive.

A guide to implementing blue ocean strategy principles in business.