market maverick
Explore this curated collection of books recommended by experts in market maverick.
8 books
Zero to One
Peter Thiel & Blake Masters
Emphasizes building unique companies that create new markets, focusing on independent thinking, avoiding competition, and driving innovation.
Crossing the Chasm
Geoffrey A. Moore
A guide on marketing and selling disruptive technology products to mainstream customers.
Purple Cow
Seth Godin
Advocates for creating remarkable products that stand out in the market.
Blue Ocean Strategy
W. Chan Kim
Introduces a strategy for creating uncontested market space and innovation.
Play Bigger
Al Ramadan
A guide to creating and dominating new market categories, providing strategies for brand differentiation and growth.
Crossing the Chasm
Geoffrey A. Moore
A seminal work on high-tech marketing and innovation adoption, discussing strategies for moving products from early adopters to the mainstream.
Obviously Awesome
April Dunford
Strategies for positioning products effectively in the market.
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