Scott Adams

Explores the two systems of human thought—fast, intuitive thinking and slow, deliberate reasoning—analyzing how biases shape decisions and behavior.

Explores the psychology of why people say "yes" and how to apply these insights ethically in business and everyday life.

A timeless guide on building strong relationships, persuading others, and increasing influence in personal and professional life.

The authorized biography of Steve Jobs, exploring his life, career, and the creation of Apple.

Explores the science of habit formation and how understanding habits can lead to positive change.

Explores how to prepare people to be receptive to a message before they experience it, enhancing persuasive effectiveness.

Explores the principles of design, focusing on usability and the importance of creating user-friendly products.

Trump’s perspective on negotiation, sharing personal stories and principles on business and success.

Argues against alarmist views on climate change, proposing a balanced approach to environmental issues.

A guide to effective courtroom advocacy, providing insights into winning legal arguments.

Explores the role of luck in success and provides strategies to improve one's luck.

Insights on how to create memorable content to influence decisions.

Offers insights into reading body language and understanding nonverbal cues in communication.

Classic guide on crafting effective advertisements with persuasive techniques.

Investigation into the food industry's use of addictive ingredients.

A concise guide to persuasive techniques, distilled into one powerful sentence.

Sales advice focusing on understanding customer needs and motivations.