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marketing masterpieces

Explore this curated collection of books recommended by experts in marketing masterpieces.

4 books

Influence

Influence

Robert B Cialdini PhD

Explores the psychology of why people say "yes" and how to apply these insights ethically in business and everyday life.

Recommended by: 15 People
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The Tipping Point

The Tipping Point

Malcolm Gladwell

Analyzes the social dynamics that cause ideas, products, and behaviors to reach a tipping point and become widespread.

Recommended by: 6 People
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Purple Cow

Purple Cow

Seth Godin

Advocates for creating remarkable products that stand out in the market.

Recommended by: 5 People
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Hooked

Hooked

Nir Eyal

Explores how to create products that captivate users through behavioral design.

Recommended by: 1 Person
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